Exchange Residential
Rebrand & Brand Identity
2022 - 2023
I created the full set of branded assets and brand guidelines from an initial concept logo.
After I conducted market and competitor research, a gender neutral colour palette, with a youthful yet retro feel was selected. Partly to appeal to a Gen Z target audience, whilst also standing out amongst the competition.
I developed a range of gradient fills and loose organic lava shapes, to create a transient and laid back feel to the brand that paired nicely with the bubble script font logo.
The use of a solid sans serif typeface elsewhere, helps to anchor the brand as professional and grounded.
PRINT & DIGITAL DESIGN
Once I had set up the brand guidelines, I adapted these onto all branded assets.
These elements included digital advertisement banners for sites such as Rightmove.
I also designed materials for print and email templates.
SOCIAL CONTENT DESIGN
On an ongoing basis, I have been adapting the brand into static, carousel and animated social content templates for the in-house team at Exchange Residential to adapt and use according to their content strategy.
