Meadows Honey Packaging
Illustrations by Joy-Louise Waterman
2021
I was commissioned by Meadows Honey, to create some vector artwork in my classic monochrome style.
The drawings created represent the ingredients of each of the honey blends,
hopefully soon to be on sale in UK supermarkets.
These drawings take a more simplistic approach than my normal style,
due to the small scale needed for the packaging.
My illustrations can be found on their packaging, as well as on their website and advertising.
The illustrations were drawn as vector files, so they could be scaled down, without losing any detail.
My initial illustrations were in my usual, more detailed style. These ended up being stripped back quite a lot, to accurate for the small scale packaging.
The brand identity and packaging design as a whole was put together by StormBrands,
who I worked collaboratively with to ensure the illustrations were to their brief.
The final illustrations were simple outline vector drawings, each represents an ingredient or component used in the creation of each of the honey flavours.
